Physician data you can act on.
We unify 97 health-system directories into one NPI-keyed record per physician — with booking links we verify every week. Everything else on the record — quality scores, hospital context, market data — exists to answer one question: is this the right physician, and can you book them?
Live counts from the production platform.
One record. Two layers.
Every physician record combines data we build ourselves with data we license exclusively. No other company can sell this combination.
Directory & scheduling layer
Built and owned by GuidingPatients. Nobody else has it.
- 97 health-system provider directories, scraped every month
- Booking URLs validated every week — dead links never ship
- Specialties, locations, headshots, languages, appointment types
- Every record keyed to NPI and traced to its source directory
Context layer
Context for every physician record — 335M+ rows licensed exclusively from healthcaredata.io.
- Their quality: MIPS scores and prescribing patterns, 1M+ clinicians
- Their hospitals: star ratings, patient experience, safety, finances
- Their market: service areas, competition, and ACO networks
- Their provenance: 45+ public sources with visible licenses and refresh dates
The license flows one way. Verzi Health data comes in. GuidingPatients data never goes out.
One record. Four audiences.
The same unified record renders differently for each buyer. Same NPI, same pipeline — a different lens per audience.
Patients want confidence, then a button.
Every quality signal translates to plain language. Then one tap books the visit — the link is already verified.
- Can I book this doctor right now? GP proprietary, verified weekly
- Is the hospital they admit to any good? CMS star ratings, HCAHPS, infection data
- Is this doctor in trouble anywhere? OIG exclusions + state license boards
- Do drug companies pay them a lot? Open Payments, benchmarked to specialty
- Do they speak my language? Take my insurance? 273K language records · 4.2M plan links
Recruiters want signal before the first call.
Who is employed where, who is licensed in more states than they practice in, and who is worth the outreach.
- Employed vs. independent — the real W-2 signal PECOS reassignment + employer typology
- Career stage: school, residency, years in practice CMS DAC national file
- Multi-state licenses — mobility signal State board rosters
- Activity: real Medicare service volume, not claimed volume 29.1M billing rows
- Shortage-area targeting for loan-forgiveness pitches HRSA HPSA, 165K areas
- Verified clinic contact points for outreach GP proprietary directory
Hospitals want to know alignment, not just affiliation.
Who really sends you patients, who splits across systems, and whether your directory matches reality.
- Physician-to-system alignment via billing reassignment 1.8M PECOS relationships
- Which competitors list the same physician GP proprietary, 97 directories
- Inpatient market share by ZIP CMS HSAF, 9.8M rows
- ACO participation and network overlap MSSP directory + participants
- Directory accuracy audit against live source data GP proprietary, verified weekly
- Competitor quality: stars, HCAHPS, HAIs, readmissions 31 quarters of history
Executives want the market, not the physician.
The same records roll up into market intelligence: supply, employment mix, financial health, and where access is broken.
- Physician supply and employment mix by market NPPES + PECOS + employer typology
- Hospital financial health: margins, liquidity, distress HCRIS cost reports
- M&A signals from public filings SEC 8-K material events
- Payer dynamics: MA penetration, plan star ratings CMS enrollment + MA data
- Population risk: SDOH and health outcomes by geography AHRQ + CDC PLACES
- Executive compensation at nonprofit systems IRS 990 Schedule J
Fresh beats big.
Legacy provider databases go stale the day they ship. Ours re-verifies itself on a schedule you can audit.
Scrape
Every one of the 97 health-system directories, captured in full, every month.
Unify
Records de-duplicate across systems on NPI. One physician, one record, every source attached.
Verify
An automated checker tests every booking URL. Broken links leave the dataset before a patient sees them.
Publish
Every record carries its source and last-verified date. You can audit any row back to its origin.
97 health systems and growing.
We add systems every month, prioritized by patient demand and market size.
Built for teams that need physicians, not rows.
Digital health & navigation
Embed booking-ready physician search in your product. Every result carries a verified scheduling link.
Payers & provider networks
Check your directory against live source data. Find stale listings before CMS or your members do.
Referral management
Route referrals to physicians who can actually take the appointment — with quality scores attached.
Market intelligence
See who practices where, who employs them, and where patients can book. All in one query.
License the dataset.
Start with a free sandbox key and the live API playground. Talk to us when you are ready for production volume.